A one-stop shop driving stories of impact, led by empathy and curiosity

Bad HOmbre

Photography || Producing

America is a nation of immigrants, founded on the idea of freedom and opportunity. This idea is brought to life by our drivers — many of whom are immigrants and/or identify as first-generation Americans.

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Backyard Squabbles

direction, production

When the pandemic shut down professional fighting gyms in California, it left many aspiring boxers and mixed martial artists without an outlet to work on their craft. Since being founded last June, Backyard Squabbles — a backyard fight club based in South Los Angeles — has restored that platform for many local amateurs and pros.

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ART+BIO Collaborative

direction

When ART+BIO Collaborative brings its Science Murals initiative into new neighborhoods in El Paso, Texas, walls that once signaled division are reimagined as windows into exploration and learning. Through this initiative, emerging artists and scientists work side by side to transform blank walls into vibrant narratives inspired by scientific imagery, history and community stories. These murals are more than public art. They transform everyday spaces into places of wonder.

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Jeff Mercado with a video camera

Fresh Ideas, Creative direction

Let's ring it up!

OUR STORY

Led by curiosity, empathy and unrelenting drive, Super Mercado uses the power of creative storytelling to shine light on community and those who drive change.

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select clients

Vice
Lyft
Univision
Levi’s
Chime
Walmart
Remezcla
Disney

Simon’s Foundation

Director

Photographer

Producer

Editor – Social, Sports, Documentary

Director ➭ Photographer ➭ Producer ➭ Editor – Social, Sports, Documentary ➭

Instagram @Jefemercado